We took the concepts for this Winergy Equilibrium project from art directing the shoot, with our very own Dan Anderson also stepping into the role of chief model maker and general sculptor of horse feed, all the way through to final artwork. A set of six double page spreads due to run in Horse & Hound, Horse & Rider and the like, starting with these three in Horse and Hound at some point in Spring 2009. They'll be consecutive double page spreads, so if you flick through a copy of H&H you shouldn't miss 'em.Account Manager: John Wringe @ The Marketects
Concepts: Art Director / Copywriter: Niel Anderson / Stuart Fermor
Shoot Art Direction, Modelmaking & Artworking: Trap 5
