We took the concepts for this Winergy Equilibrium project from art directing the shoot, with our very own Dan Anderson also stepping into the role of chief model maker and general sculptor of horse feed, all the way through to final artwork. A set of six double page spreads due to run in Horse & Hound, Horse & Rider and the like, starting with these three in Horse and Hound at some point in Spring 2009. They'll be consecutive double page spreads, so if you flick through a copy of H&H you shouldn't miss 'em.
Account Manager: John Wringe @ The Marketects Concepts: Art Director / Copywriter: Niel Anderson / Stuart Fermor Shoot Art Direction, Modelmaking & Artworking: Trap 5
Behind the scenes on the final day of the stills shoot for a new rug brochure. It was a long first day, where we covered off almost 100 aerial shots of rugs from about ten metres up. 38 lifestyle shots to prop and shoot over day two and three was always going to be a bit of a slog but, with a great team on it we made the deadline.
When Sterling Archives needed new business cards to convey a professional image we designed and produced these full colour litho cards, which start being cost effective on quantities of 500 or more.
In their industry a normal business card wouldn't last five minutes without looking grubby and worn, so like LKS Pools, these cards were the perfect solution for Machine Moves. After creating a pretty striking brand for them in the first instance, it's really nice to produce these to make them really stand out.